The Mazda Demio is a subcompact car manufactured by Mazda introduced in 1996, now in its third generation, marketed globally also as the Mazda2 — and previously marketed under nameplates including Mazda 121, Mazda Metro and Ford Festiva Mini Wagon.
Originating with the introduction of the Mazda 121 in 1987, this B-segment small car was based on the Mazda D-platform. Ford also used a version of the first-generation DA 121 known as the Ford Festiva. Mazda later released the Autozam Revue in 1990 with the next generation of the D-platform DB. It was redesigned for January 1993, still based on the same DB platform. Kia also built versions of the DA and DB, both for itself and for Ford's sale as Ford Aspire in the United States which Kia sold as the Pride and Avella.
When it came to redesigning the Revue, Mazda came up with a tall hatchback, minivan-esque package (the Revue was already over 1,500 mm (59.1 in) tall). Introduced in a time full of negative press coverage, the Demio became a surprise hit for Mazda in Japan, and also foreshadows the current crop of B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.
Production of the new Demio started in July 1996 (sold as the 121 outside Japan) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1998, the Mazda logo was changed from the previous logo to the current logo. The Demio was updated in 1999 (delayed until 2000 in some markets) with a revised exterior, cabin air filtration, retuned automatic transmission, and available DSC due to a 2002 redesign.
Dimension: Wheelbase 2,390 mm (94.1 in) Length 3,800 mm (149.6 in) Width 1,670 mm (65.7 in) Height 1,535 mm (60.4 in)
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