The Nissan Juke is a mini-crossover released by the Japanese car manufacturer Nissan during 2010. The production version made its debut at the 2010 Geneva Motor Show in March, and was introduced to North America at the 2010 New York International Auto Show.
On 11 February 2009 Nissan announced that the model would go into production at the Nissan Motor Manufacturing (UK) Ltd (NMUK) plant in Washington, UK, during 2010 following its appearance as the Nissan Qazana concept car at the 2009 Geneva Motor Show. The Washington plant manufactures for the European market, while Nissan's facility in Oppama, Japan, produces the vehicle for all other countries and is the sole supplier of the all-wheel drive variant. The car was launched in the UK on 24 September 2010.
In Japan, where the car was launched on 9 June 2010, orders totalled 10,943 units in its first month, surpassing Nissan's monthly target of 1,300 by a wide margin. By 5 October 2010, Japanese sales had increased to 20,000 while European and US figures also exceeded expectations with orders for 30,000 and 17,500 cars taken for the respective markets.
The Juke was designed at Nissan Design Europe in London and refined at Nissan's Design Centre in Japan. It is based on the Nissan B platform.
The car's profile is dominated by the prominent wheel arches and the body's high waistline, which combine to give an impression of strength and which contrast with the slim side windows. Echoing a style first seen on the Maxima, Nissan's high performance electric coupé concept shown at the 2007 Frankfurt Auto Show, the glasshouse resembles a crash helmet visor. A coupé-like appearance is achieved by the rear door handles being located near the C-pillars, within the window frame. The sport motif continues inside with the red- or grey-painted centre console bearing similarity to a motorcycle fuel tank.
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